Privacy Policy
Privacy Policy
Effective date: June 2025 • Last updated: June 2025
This Privacy Policy explains how Linen Maison (“we”, “our”, “us”) collects, uses and protects your personal data when you visit or make a purchase from https://linenmaison.com/. We comply with the General Data Protection Regulation (GDPR), the ePrivacy Directive and Google Ads/Analytics consent requirements.
1. About Us
Controller: Linen Maison
Address: Linen Maison – ST Lonia, Praça do Bom Sucesso, 159, 4050 Porto, Portugal
Email: contact@linenmaison.com • Phone: +351 22 606 0647
Support: Monday to Friday, 8am–8:30pm • Average response time: 24h
2. Data We Collect
- Contact details: name, email, phone, delivery/billing address.
- Order data: products purchased, payment status (processed by secure gateways).
- Technical data: IP, device, browser, pages visited, timestamps, referral source, cookies.
- Marketing & analytics: UTM parameters, campaign interactions, cookie identifiers.
We do not intentionally collect sensitive data. If submitted, it will be handled securely and deleted when not required.
3. How We Use Your Data (Legal Bases)
| Purpose | Examples | Legal Basis |
|---|---|---|
| Customer support | Answering enquiries, resolving issues | Contract; Legitimate interests |
| Order processing | Payments, fulfilment, delivery | Contract; Legal obligation |
| Website operation & security | Fraud prevention, logs | Legitimate interests; Legal obligation |
| Analytics | Performance metrics (with IP anonymisation where applicable) | Legitimate interests or Consent |
| Marketing | Email campaigns, remarketing | Consent (revocable) |
4. Cookies & Consent
We use necessary, analytics and (with consent) advertising cookies. You can manage or withdraw consent via the cookie banner or browser settings.
5. Sharing Your Data
- Platform/Hosting: Shopify (store infrastructure).
- Analytics: Google Analytics (with safeguards).
- Advertising: Google Ads (consent-based personalisation).
- Payments: trusted gateways (tokenised; we do not store full card data).
- Support: email/helpdesk providers.
We may disclose data to comply with legal obligations or protect users and platform integrity.
6. International Transfers
Where data is transferred outside the EEA/UK, we implement safeguards such as Standard Contractual Clauses and technical measures in line with GDPR.
7. Retention
- Orders/accounts: up to 6 years (legal/tax).
- Analytics/marketing: up to 24 months or until consent withdrawal.
- Support tickets: up to 12 months after resolution.
8. Security
We use HTTPS, access controls and monitoring. Although no system is 100% secure, we maintain industry-standard safeguards.
9. Your Rights
- Access, rectification, erasure, restriction and portability.
- Object to processing based on legitimate interests.
- Withdraw consent at any time (for marketing/analytics).
- Lodge a complaint with a Data Protection Authority.
To exercise your rights, contact contact@linenmaison.com.
10. Children
Our services are not directed to children under 13. If we become aware of such data, it will be deleted.
11. Updates
We may update this Policy. The latest version will be available at /pages/privacy-policy. Significant changes will be communicated appropriately.